Brand Voice Framework

About This Framework

This framework helps content teams structure their approach to brand voice. It is designed to be copied, adapted to your specific needs, and integrated into your existing content workflow.

How to Use This Framework

Start by reviewing each section of the framework. Customize the categories and criteria to match your specific content goals. Then use it as a reference for every new content initiative.

Brand Voice Framework Template

Section 1: Assessment

Evaluate your current state across each dimension covered by this framework. Document your findings with specific examples and data points where available.

Section 2: Targets

Define what good looks like for your team. Set measurable targets for each dimension that align with your overall content strategy and business goals.

Section 3: Action Items

Based on the gap between your current state and targets, identify specific actions needed. Assign owners and deadlines for each action item.

Section 4: Review Cadence

Establish a regular review schedule. Most teams find monthly reviews sufficient for tracking progress, with quarterly deep dives to reassess targets and strategy.

Customization Tips

Every team is different. Modify the criteria, weightings, and thresholds in this framework to match your specific situation. The template is a starting point, not a rigid prescription.